Diversification is not a term sheet. Can be used many ways. However, it seems so important in the fashion world today. Brands are beginning to increase their reach. They are more focused on the design of one or two types of elements. The mission of many brands has become a lifestyle brand.
Gwen Stefani, celebrities and noted musician, started his brand called LAMB Initially the line was just clothes, sweaters usual, tops, dresses, skirts and pants. Then jumped into the shoe. Last season LAMB launched a number of pockets. Recently it was reported that the brand has signed a deal with Coty Inc. to launch a signature fragrance. The trend seems to be the first to understand and to know one area of fashion, and then expand the offering in your portfolio.
Many companies could not denim memo as well. Seven for All Mankind at Fashion Week has coats, bags and shoes revealed. Union, a sign of high quality denim> Wool, leather and velvet jackets for this fall season ahead. They also want to set the pants of wool, cashmere sweaters and tops. Union in September and will continue to denim design, however, has shifted its focus more and more of a brand of lifestyle.
Expansion is nothing new for Hugo Boss, the offers for Movado watches, P & G for perfumes and cosmetics, has Safilo SpA, and frames. In the spring of '08 Boss brings a new business model. The brand isin collaboration with Swarovski jewelry and cufflinks. The partnership brings 3 collections: Boss Black, BOSS Selection and BOSS Orange. BOSS Black are all items chic Boss Orange is only on one side. Boss Selection twins are expensive.
Become a way of life is often a high result. The mark must be established first. You need to have something of value that consumers love. For example, Juicy Couture started with a damp sponge, and pieces of velvet. Thesewere much sought after products. From there, the jeans, T-shirts, bags, accessories, fragrances, outerwear came, and even a flagship store.
In fact, the expansion of the brand is a lot of strategy, timing, and popularity. But once that mark the journey begins, the possibilities are endless.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น